THE DESIGN BRIEF

In close relationship with Gulfstream Aerospace, our team was presented the opportunity to develop a new immersive experience for the Gulfstream aircraft personalization process. The team redesigned Gulfstream's existing iPad applications to create a more robust sales and design tool for both the Gulfstream designer and the client. 

GOALS

By considering Gulfstream's need, as well as the needs of their client, our team reimagined the challenge itself. The main goal of the project then extended beyond the deliverable application and became to design the personalization experience as a whole. The team focused on 3 primary dimensions of the experience: personalization, immersion, and communication.

DELIVERABLES

Producing an expandable tablet based application was the primary goal of the Gulfstream project. Designing with desktop and tablet platforms in mind, the team created a framework for Gulfstream that could be repurposed to accommodate an array of modes for varying sale circumstances. Furthermore, by designing an immersive and visual experience, the app is accompanied by an unparalleled design process that is seamless and enjoyable.